City Tourism Office

MISSION

The City Government, through the City Tourism Division attached to the Office of the City Mayor, in partnership with the different key city and national offices concerned with tourism, recreation and special events; Non-Government Organizations (NGO); and People’s Organizations (PO); based on its underlying vision, do hereby aspire to make Baguio the “Tourism Mecca” of the North. The Summer Capital shall be showcasing an incomparable mixture of ecological charm and architecture marvel while maintaining existing patrimonial assets; featuring wholesome family-friendly events and tourist responsive amenities; boasting of a clean, green, safe and traffic-congestion free city; and a model of a constituent sustained tourism industry.

VISION

Baguio City is envisioned to be a model city of:

A. ECO-TOURISM

B. INFRASTRUCTURE, HABITAT, AND TECHNOLOGICAL ADVANCES

C. HUMAN RESOURCE AND EFFECTIVE PEOPLE’S PARTICIPATION AND EMPOWERMENT

D. RECREATION AND SPECIAL EVENTS THE MEDIUM-TERM DEVELOPMENT PLAN OF THE CITY TOURISM OFFICE

 

OBJECTIVES

The City Government in partnership with the different key city and national offices concerned with tourism, recreation and sports; Non-Government Organizations (NGO); and People’s Organizations (PO), based on the aforementioned vision, do hereby set the following objectives, achievable within the next three years, as continuing steps to achieve its mission.

 

TOURISM AND SPECIAL EVENTS DIVISION

The Tourism and Special Events Division, a division under the City Administrator’s Office that functions towards elevating the Tourism Industry of the City through various systems and programs that among others includes:

A. ECO-TOURISM

1. To establish a better working relationship with established NGO’s which task is primarily geared towards improving the state of the environment / ecology in Baguio;

2. To continue government initiated programs on environment and sustainable development;

3. To study and propose innovations on existing environmental programs by encouraging the participation of NGO’s and PO’s;

4. To encourage local and international investors to undergo projects with the City of Baguio in whatever scheme that best suit the circumstance of a proposal aimed at improving sports and tourism influx;

B. INFRASTRUCTURE, HABITAT, AND TECHNOLOGICAL ADVANCES

1. To encourage local and international investors to undergo infrastructure projects with the City of Baguio with emphasis on the improvement of habitat (5-star hotels), traffic, promenade areas, lighting, and other structural improvements that aims to improve the aesthetic appeal of the city without sacrificing ecological bounties;

2. To study and propose innovations on existing infrastructure programs by encouraging the participation of NGO’s and PO’s;

3. To involve civil society in drawing up plans for development; approving, implementing and monitoring the same, which bespeaks of the city’s unity in moving forward to meet its ever changing needs;

4. To establish an inter-government office link-up and an informative web-page that would be a model for other LGU’s to follow, in terms of technological advancement, speedy disposition of paper works, and enhanced public service; C.

C. HUMAN RESOURCE AND EFFECTIVE PEOPLE’S PARTICIPATION AND EMPOWERMENT

1. To adopt a “people empowerment ordinance” through the help of the city council, which would broaden the scope of participation of non-government entities with regards to the wholistic improvement of the city of Baguio, emphasizing the need for enhanced basic services like health, security, peace and order, and livelihood, and sports among others;

2. To study and propose innovations on existing infrastructure and ecological programs by encouraging the participation of Civil Society, NGO’s and PO’s;

3. To involve civil society in drawing up plans for development; approving, implementing and monitoring the programs, which bespeaks of the city’s unity in moving forward to meet its ever changing needs;

4. To accredit non-government entities and devolve functions being implemented by the government’s limited resources (i.e. tourist reception and guiding, tourism-related trainings and programs, etc.), with emphasis on the participation of the academe (HRM, Tourism, and computer courses).

D. SPECIAL EVENTS AND RECREATION

1. To establish a better working relationship with established NGO’s and the academe which task is primarily geared towards improving the state special events and recreation in Baguio;

2. To continue government institutionalized programs;

3. To study and propose innovations on existing programs by encouraging the participation of NGO’s and PO’s;

4. To encourage local and international investors to undergo projects with the City of Baguio in whatever scheme that best suit the circumstance of a proposal aimed at improving tourism influx;

5. To take the lead role in organizing, planning, coordinating and managing the Panagbenga Flower Festival as warranted by the City Council Resolution granting the Mayor Chairmanship of said event.

E. SISTER CITY RELATIONS

1. To promote international amity through the creation of various linkages and the forging of sister city relations with domestic and foreign cities on the basis of viable, mutual development of best practices in aspects such as Governance, Tourism, Education, Trade and Industry, Arts Culture and Tradition ;

2. To promote hamonious interaction and friendship between citizens of Baguio and its sister cities through exchange visits particularly during main events and festivals that showcase culture and tradition;

3. To promote camaraderie between Baguio and its sister cities and the ideal of bayanihan in the occurence of unfortunate incidents requiring external aid.

F. STATISTICAL DATA COLLECTION

1. To establish a database reflecting significant information regarding the influx of tourists in the City via various systems available, tapping into private endeavors that directly reflect said data such as accommodation facilities, rest and recreation facilities, etc.;

2. To develop viable bases for assistance to decision makers with regards to collected data, deriving from which appropriate actions and measures for improvement moreover sustenance of ideals and thrusts.

3. To create an atmosphere that promotes the effective participation of the private sector in upholding standards of tourism and by encouraging participatory governance in citywide development.

4. To Create a database for future study and research that shall result to accurate and appropriate advancements on various aspects that relate to development (i.e. infrastructure, events, etc.)

G. BAGUIO TOURISM COUNCIL

1. To implement Ordinance No. 61 series of 2009 aka The Tourism Code of Baguio City by appropriate actions and measures as mandated by law with regards to the classification and accreditation of various Tourism Related Oriented Establishments in the City;

2. Maintain Tourism Standards with regards to the construction aesthetical disposition and operations of various Tourism Establishments in the city;

3. To create avenues for zealous participation of Tourism Stakeholders in projects and programs of the City that develop the Tourism Industry.

H. BAGUIO CONVENTION CENTER

1. To Operate a tourism function facility for various Tourism Programs, Conferences and Events both local (citywide, domestic) and international;

2. To Operate and Maintain a facility that among others houses several Government Agencies enhancing service to the general public